Whilst parent brand H&M partner with the likes of Isabel Marant and Lanvin, & Other Stories‘ image is a far quirkier, less mainstream one. The Scandinavian high street label offers an incredible in store experience, hanging polaroid pictures from their rails and laying out jewellery in a minimalist fashion – its like a physical manifestation of your favourite fashion bloggers instagram account.
The brands campaigns are equally immersive. Back in December they partnered with one of my favourite bloggers Garance Doré who shot the Tordini sisters as they got ready for their night out. This month, the brand have partnered with achingly hip fashion entrepreneur and street style muse Michelle Harper, and her partner Elite agent and iconic model Jenny Shimizu. One of New York’s most stylish couples, the campaign is entitled “A Love Story”, and features the duo in their top picks from the SS14 collection.
I am completely besotted with these two looks, the pink suits worn with slouchy, oversized white shirts, and the houndstooth two pieces. You know how much I love a suit, and it looks like I might be picking up my next one from & Other Stories.
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Way to go, girl!