January 2014, sees Lee celebrate their 125th birthday – now that my friends, is a heritage brand. As part of the run up to this anniversary they have extended the dance theme from their previous campaigns, with a viral called “Move your Lee”. Put this awesome art house inspired video on fullscreen and watch the denim clad boys and girls rive around in their jeans in a West Side Story on acid style routine – there is even a woman donning a menswear inspired look at 16seconds. I. Love. This.
