Posts tagged "Sweden"

Go West!

Way Out West It's vegetarian, has a low carbon footprint and the beer is locally sourced, but don't let its green credentials fool you, Way Out West is far more hipster than hippy. Eight years in, and WOW has fast become Sweden's most reputable festival, attracting the likes of Kanye West, N.E.R.D, Florence and the Machine, Arctic Monkeys, Mumford and Sons, Prince, Haim and Alicia Keys to its grounds in Gothenburg.... ...READ MORE

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Short ‘n Suit

When my phone is on shuffle it can deliver some rather embarrassing results (namely in the realms of Miley Cyrus ballads circa 2013), but today whilst I was making breakfast it graced me with Mungo Jerry's "In the Summertime" - if I could whistle you a section (slightly out of tune) I would, just in case you're confusing it with Will Smith or Ella Fitzgerald's summer themed hits. It can... ...READ MORE

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Erin Wasson for FRAME

Just when you thought Karlie Kloss was the cherry on the achingly cool FRAME cake, they go and get tomboy hero Erin Wasson as the face of their SS14 campaign. If ACNE and Cheap Monday have taught us one thing, it's that the Swedes know how to do denim. Founded in 2012 by Jens Grede and Erik Torstensson, the duo is best known for giving us the fashion marketing giant The Saturday Group, and... ...READ MORE

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A Love Story from & Other Stories

Whilst parent brand H&M partner with the likes of Isabel Marant and Lanvin, & Other Stories' image is a far quirkier, less mainstream one. The Scandinavian high street label offers an incredible in store experience, hanging polaroid pictures from their rails and laying out jewellery in a minimalist fashion - its like a physical manifestation of your favourite fashion bloggers instagram account.   The brands campaigns are equally immersive. Back... ...READ MORE

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