My shoe is covered in shit is a phrase that need no longer fill you with disgust. Because Betabrand has gone and purposely covered a shoe in pooh – but happy pooh, so it’s ok.

I’m not one for toilet humour if honest, but everyone’s favourite emoji – second only to the warthog and tempura shrimp – is the perky pooh. And now boys – and girls with big feet – can cover their feet in doo-doo.

Well there you have it.

This is shit worth writing about.


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