Scandinavian designers are having a bit of a moment on the London scene, with Tiger of Sweden departing from the Stockholm Fashion Week calendar to find it’s place in the British capital. There were three Scandi designers on the schedule for LCM SS15, but they could not have presented aesthetics that were more different.

Astrid Andersen who hails from Denmark showcased her signature streetwear aesthetic, whilst COMMON channeled a refined 90’s aesthetic in silver and white. Swedish heritage brand Tiger of Sweden impressed the audience with their refined tailoring with a contemporary twist – here’s how it looked.


astridastridAstrid2After a morning of pre-pubescent boys sauntering sleepily down the catwalk, the Astrid Andersen show was the perfect wake up call for one’s ovaries. Andersen always shows jerseys, fur and muscle – a lot of muscle – and this season was no exception. For SS15 Andersen explores her fascination with Asian culture, looking to the tradition of Sumo and its rituals. Skin tight shorts and sports vests revealed toned abs, whilst knee-skimming basketball shorts retained the designer’s hip hop aesthetic. The wrap-around Kimono robe was a key piece, with intricate lace softening the otherwise hyper-masculine mood. Black brocade inspired imagery continued the lace theme and featured on an electric palette of orange, fuchsia, navy and black,

Photo Credit: Christopher Dadey


Tiger of Sweden 7 (1 of 1) TigerTiger of Sweden 6 (1 of 1)┬áThe dark warehouse space above The Old Sorting Office could not have been further removed from Burberry’s summer inspired aesthetic earlier in the day. The mood was dark, grungy and with a note of the Swedish melancholy. Taking inspiration from the film “The Warriors”, the Tiger Gang showcased slim-cut suits in dark tones. References to the US theme came in baseball inspired pin-stripe slouchy trousers and bombers and there was a toughened up elegance in the sportswear that punctuated tailoring. Highlights were soft graffiti style floral prints in monochrome and primary tones.

Photo Credit: Elizabeth Nash


COMMON 5 COMMON 4 COMMON 2 COMMONThe minimalism of the 90’s served as inspiration for the COMMON show at LCM. With a stark colour palette of white and silver, the emphasis was on texture and clean cut tailoring, that sharpened up the brands traditionally casual aesthetic. Washed out denim softened the otherwise stark mood that was reiterated with a backdrop of flashing TV screens and the clinical basement show setting. This collection was a triumph – gone were the graphic prints and Space Age colours of AW14 and in its place we saw white-on-white hand embroidery, minimalist collar details and refined cuts – Bravo!


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