Posts tagged "Ann-Sofie Back"
Cheap Monday is the brainchild of Stockholm designer Örjan Andersson, who felt that their was a gap in the market for affordable denim in Sweden. In 2005 the brand extended its offerings from jeans to full a collection of casual clothing, and in 2008 H&M bought the brand. Last season, their Stockholm Fashion Week show was the most hyped on the schedule, with artificial snow dusting the audience as ethereal models zig-zagged... ...READ MORE
My first show of Stockholm Fashion Week was BACK, the brainchild of designer Ann-Sofie Back. Ann-Sofie Back is somewhat of a Swedish fashion Demigod. She set up her own label Ann-Sofie Back in 2001, then launched BACK (her more affordable line) in 2005. In 2009 she became joint creative director of Cheap Monday (another of Sweden's retail success stories) and somewhere along the way she also found time to edit... ...READ MORE