Anya Hindmarch and Moschino have caused quite a stir in the realms of food-themed-fashion this week.
At London Fashion Week, Hindmarch’s models travelled the catwalk by conveyor belt, accessorising with all our British supermarket favourites; Digestive biscuit wallets, washing up powder clutches, a Kellogg’s Corn Flakes tote and a cereal-sister brand Frosties oversized handbag.
Meanwhile, Jeremy Scott’s debut collection for Moschino on Thursday was themed around our state-side fast-food and confectionary counterparts. Models sauntered down the catwalk in mock McDonalds uniforms with chicken nugget box clutches balancing on tray tables, and French-fry boxes dangling from chains. Hershey’s chocolates, microwavable popcorn and Spongebob Square pants also made an appearance on dresses. With Katy Perry and Rita Ora in the FROW, you know the collection will be making its first celebrity outing soon – my money’s on Perry getting their first.
So what do you think? Will you be storing your essentials in one of these bags next season, and if so whose?
Moschino’s Fast Food vs Hindmarch’s Supermarket Sweep