GANTIt is no secret that I am a big fan of menswear label GANT Rugger. The hip, younger brother to GANT combines American sportswear, East Coast prep, and Scandi cool to create a wardrobe that never fails to impress. Real (cool) people are at the heart of this brand, referencing fine food and even finer living as much of their inspiration for collections. I’ve been buying their XS sweaters and shirts for some time now and it would appear that I’m not alone, as the brand cites their dedicated female clientele as the catalyst for today’s announcement. Yep, it gives me great pleasure to let y’all know that today GANT Rugger has announced the launch of their debut womenswear line.

Wetting our appetites with last season’s #girlsingantrugger campaign (here’s how I got involved),┬áthe brand decided it was high time to create a bespoke collection for the ladies. Available for purchase from July this year, the 16 piece AW14 collection will retain all the quality and cool of their menswear equivalent, but with a playful, feminine twist.

GANTWOMANDesigner, Filippa Hallstensson (aka Fiffi) described the GANT Rugger girl as feeling as comfortable in scruffy trainers and a tee, as in heels for an evening reception. Unlike other women’s lines, GANT Rugger will not purposely “girl-ify” pieces by giving them minute buttons or slim cuffs, but retain the menswear inspired look and feel of their male counterpart – cool Oxford shirts, masculine cut coating and our very own version of AW13’s Varsity Sherpa jacket will soon be available to us girls, and I cannot wait!gant

  • Francesca Giagnorio

    Really nice adv campaign, I love these clothes


    April 7th, 2014 16:39
  • stylonylon

    Omg, THAT overcoat – love! And love catching up with all your blog posts too – speak soon? xx

    April 7th, 2014 20:38
    • girlinmenswear

      I know it’s gorgeous isn’t it – will be saving my pennies to get the bomber! And, yes we must catch up! Can we skype this week? Will email you! x

      April 7th, 2014 21:28
  • WanderLust Girls

    YESSSS!!! Great news! Thanks for sharing!

    April 7th, 2014 21:26
  • Carolynne

    Ooooph that coat is perfect. Really glad to see they’re moving into women’s wear and getting it so right.

    April 8th, 2014 11:49
    • girlinmenswear

      Thanks for your comment Carolynne, I agree they’ve got the look spot on…x

      April 8th, 2014 11:52
  • Sadie

    Oh dear, Gant is going to do womenswear so well. I immensely appreciate the move not to “girl-ify” their womenswear. There is a large selection of us who dread most of the womens section and absolutely drool over the refined menswear.

    Awesome to see you involved with the last campaign , too. Congrats!

    April 12th, 2014 2:05
    • girlinmenswear

      Thanks for your comment Sadie. Yep, the collection will be awesome and was a total pleasure to speak to Fifi about the brands development – stay tuned for more on the womenswear line! X

      April 12th, 2014 16:06

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