Posts tagged "Style"

Pairing your Midi with your Menswear

This season is all about the midi length skirt. Girls of the world can rejoice - the thigh baring mini has been replaced with a more modest cut - hoorah! But truth be told the midi is a tricky length to master. If, like yours truly you are not gifted with height, the bisection of your shins can make you look a bit like a troll (an on-trend troll, but... ...READ MORE

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Its Spring (sort of)

  If you follow me on social media you will have no doubt heard me rejoice the arrival of warmer weather in Stockholm. Yes I know you had 18 degrees in London, but even though the temperature barely scraped double digits here, I was out and about in a tee and sandals this weekend with the best of them.My first Spring look of the season features some of my key... ...READ MORE

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Board Games

"Calling all free-stylers, free spirits and fashion lovers" opens the press release of Selfridges' most recent initiative (erm tick, tick, tick!). For SS14 the luxury department store is celebrating fashions current craze for skate and surf culture. The flagship Oxford Street store is to be transformed into a boarding haven throughout March and April, with dedicated window displays, a Concept store (entitled the Board Room) and even a Skate Park... ...READ MORE

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Erin Wasson for FRAME

Just when you thought Karlie Kloss was the cherry on the achingly cool FRAME cake, they go and get tomboy hero Erin Wasson as the face of their SS14 campaign. If ACNE and Cheap Monday have taught us one thing, it's that the Swedes know how to do denim. Founded in 2012 by Jens Grede and Erik Torstensson, the duo is best known for giving us the fashion marketing giant The Saturday Group, and... ...READ MORE

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Filippa K AW14

Filippa K epitomises what it means to be a paired back, minimal Scandinavian fashion brand. She is the Nordics' version of Michael Kors or Stella McCartney, presenting beautiful tailored pieces and refined shapes and lines that are softened by luxurious, feminine fabrics. The brand's core values are "style, simplicity and quality", and for AW14 the designer delivered a tight collection of outerwear, tailored trousers, wool pleated skirts and roll-necks in... ...READ MORE

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Hunkydory AW14

If everything is hunkydory, it means everything is going fine . It's going well, but not spectacularly, nor terribly either. Hunkydory's AW14 collection exemplified the brand's name - it was a pleasant, collection of wearable pieces for a young clientele, but it hardly blew you away (nor perhaps intended to).Loosely themed around Ziggy Stardust (Bowie kept cropping up in various guises at Stockholm Fashion Week), the show was set in... ...READ MORE

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Carin Wester AW14

I really like Carin Wester. She is a champion of the androgynous aesthetic and always presents a clean look made up of interesting shapes and distinctive prints. Every Scandi in town owns one of this seasons fox-tail print dresses, and her SS14 collection of voluminous bomber jackets, wide lapelled suit jackets and boxy shirts will inevitably be worn with equal enthusiasm. This season though, Carin Wester has elevated herself above... ...READ MORE

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WHYRED AW14

WHYRED market themselves as a brand that marries art, music and tailoring - like so many fashion brand these days, they've elevated themselves from "fashion brand" to "art collective", offering consumers a lifestyle in addition to clothing. The Swedish brand create collections for both sexes, often featuring unisex pieces and sharing fabrics, prints and cuts across their menswear and womenswear lines. WHYRED has had a turbulent few years, yo-yoing financially... ...READ MORE

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BACK with a bang!

  My first show of Stockholm Fashion Week was BACK, the brainchild of designer Ann-Sofie Back. Ann-Sofie Back is somewhat of a Swedish fashion Demigod. She set up her own label Ann-Sofie Back in 2001, then launched BACK (her more affordable line) in 2005. In 2009 she became joint creative director of Cheap Monday (another of Sweden's retail success stories) and somewhere along the way she also found time to edit... ...READ MORE

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A Love Story from & Other Stories

Whilst parent brand H&M partner with the likes of Isabel Marant and Lanvin, & Other Stories' image is a far quirkier, less mainstream one. The Scandinavian high street label offers an incredible in store experience, hanging polaroid pictures from their rails and laying out jewellery in a minimalist fashion - its like a physical manifestation of your favourite fashion bloggers instagram account.   The brands campaigns are equally immersive. Back... ...READ MORE

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