Posts tagged "Stockholm"

Pauline Ström Gunnér of GRANDPA

Whenever I go into Grandpa store I think of the TV show Cheers. Hear me out here. I know that an ultra-hip boutique in central Stockholm has nothing to do with a 1980's sitcom featuring questionable perms. But it's the essence of the show - the catchy "where everybody knows your name" mantra, that I relate to Grandpa. Grandpa has been highlighted as the coolest store in Sweden by everyone... ...READ MORE

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The first day of Stockholm Fashion Week

In true Fashion Week style it decided to chuck it down for the duration of the first day of Stockholm Fashion Week - what a way to greet the international guests hey? Fashion Week is not all glamorous - you spend a large portion of the day huddled into a queue that snakes around the show space, hoping a merciful (and dry) PR lady will hurry it up, so you... ...READ MORE

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Short ‘n Suit

When my phone is on shuffle it can deliver some rather embarrassing results (namely in the realms of Miley Cyrus ballads circa 2013), but today whilst I was making breakfast it graced me with Mungo Jerry's "In the Summertime" - if I could whistle you a section (slightly out of tune) I would, just in case you're confusing it with Will Smith or Ella Fitzgerald's summer themed hits. It can... ...READ MORE

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Filippa Hallstensson aka Fifi of GANT Rugger

[caption id="attachment_4353" align="aligncenter" width="317"] Fifi is Head of Design at GANT Rugger[/caption] A few days ago GANT Rugger announced the launch of their debut womenswear line. Yes us girls can abandon scouring the aisles for XS menswear sweaters, and shop the Americana aesthetic in our own size from July - hooray! The lady ensuring that the womenswear line oozes as much cool as its menswear counterpart is Head Designer Filippa Hallstensson, aka... ...READ MORE

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A spring look, before it snowed (again).

I cannot believe it. I leave Stockholm unattended for four days and come back to fresh snow on the ground and minus temperatures - what the hell happened to Spring!?! I expressed my horror at the meteorological conditions to a colleague, only to be told that it sometimes can snow here until June - I have no words. Anyway, luckily before the icy conditions arrived I managed to shoot today's... ...READ MORE

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Filippa K AW14

Filippa K epitomises what it means to be a paired back, minimal Scandinavian fashion brand. She is the Nordics' version of Michael Kors or Stella McCartney, presenting beautiful tailored pieces and refined shapes and lines that are softened by luxurious, feminine fabrics. The brand's core values are "style, simplicity and quality", and for AW14 the designer delivered a tight collection of outerwear, tailored trousers, wool pleated skirts and roll-necks in... ...READ MORE

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MAYLA AW14

MAYLA was founded in 2010 by designer Marlene Abraham, but for a comparatively young brand MAYLA is a Stockholm Fashion Week veteran. The brand is best known for their feminine silk dresses and blouses, and for being favoured by Sweden's princesses and more latterly local actresses. MAYLA's collections draw inspiration from cult-films and their heroines, last AW14 we had Hitchcock's "The Birds" and SS13 "Breakfast at Tiffany's, and for AW14 the... ...READ MORE

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Cheap Monday AW14

Cheap Monday is the brainchild of Stockholm designer Örjan Andersson, who felt that their was a gap in the market for affordable denim in Sweden. In 2005 the brand extended its offerings from jeans to full a collection of casual clothing, and in 2008 H&M bought the brand. Last season, their Stockholm Fashion Week show was the most hyped on the schedule, with artificial snow dusting the audience as ethereal models zig-zagged... ...READ MORE

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Hunkydory AW14

If everything is hunkydory, it means everything is going fine . It's going well, but not spectacularly, nor terribly either. Hunkydory's AW14 collection exemplified the brand's name - it was a pleasant, collection of wearable pieces for a young clientele, but it hardly blew you away (nor perhaps intended to).Loosely themed around Ziggy Stardust (Bowie kept cropping up in various guises at Stockholm Fashion Week), the show was set in... ...READ MORE

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Carin Wester AW14

I really like Carin Wester. She is a champion of the androgynous aesthetic and always presents a clean look made up of interesting shapes and distinctive prints. Every Scandi in town owns one of this seasons fox-tail print dresses, and her SS14 collection of voluminous bomber jackets, wide lapelled suit jackets and boxy shirts will inevitably be worn with equal enthusiasm. This season though, Carin Wester has elevated herself above... ...READ MORE

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WHYRED AW14

WHYRED market themselves as a brand that marries art, music and tailoring - like so many fashion brand these days, they've elevated themselves from "fashion brand" to "art collective", offering consumers a lifestyle in addition to clothing. The Swedish brand create collections for both sexes, often featuring unisex pieces and sharing fabrics, prints and cuts across their menswear and womenswear lines. WHYRED has had a turbulent few years, yo-yoing financially... ...READ MORE

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BACK with a bang!

  My first show of Stockholm Fashion Week was BACK, the brainchild of designer Ann-Sofie Back. Ann-Sofie Back is somewhat of a Swedish fashion Demigod. She set up her own label Ann-Sofie Back in 2001, then launched BACK (her more affordable line) in 2005. In 2009 she became joint creative director of Cheap Monday (another of Sweden's retail success stories) and somewhere along the way she also found time to edit... ...READ MORE

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